SAF-HOLLAND Announces Midland Aftermarket Brand Expansion to Meet Growing Industry Demands

Muskegon, Michigan, June 14, 2023 – SAF-HOLLAND, a leading global manufacturer of heavy-duty commercial vehicle components, is pleased to announce its Midland aftermarket brand expansion to meet the growing demands of the industry. This strategic move comes in response to the increased need for reliable and durable aftermarket parts.

With over two decades of experience in the commercial vehicle aftermarket parts industry, the Midland brand has become synonymous with exceptional quality and innovation. The brand expansion will enable Midland to further strengthen its All Makes market position and to cater to a wider customer base.

“Expanding the Midland brand into the SAF Holland traditional parts segments fills a gap in our product offering, but also, provides a higher level of customer service to our customers by being a one-stop shop for OE quality parts in the aftermarket,” said William Walls, Director Product Management – Aftermarket.

The expansion includes the introduction of new product lines, incorporating recent technological advancements and industry trends. Midland brand heavy-duty parts will add an extensive range of parts including fifth wheel rebuild kits, landing gear accessories, and various trailer suspension parts. Prior to the acquisition of Haldex, SAF-Holland served this segment with its Gold Line Quality Parts brand, which will be phased out through the remainder of the 2023.

With this brand expansion, the company aims to continue delivering exceptional products and services that meet the evolving needs of the heavy-duty truck industry.

For more information about Midland brand heavy-duty truck parts and its expanded product line, please visit www.Haldex.com or contact your SAF-Holland sales contact.